The British drinking culture is costing U.K. double as much as it did five years ago, with the price tag of 2.7 billion pounds yearly for drink-related problems. Not only the cost of drink-related problems is on the rise, alcohol abuse death has doubled in 15 years, with 8758 deaths in 2006. The government is planning a launch public awareness campaigns, and raising the price for alcohol has also been under discussion. The current strain on the health care system is unacceptable, and UK is in need of an urgent change.