The producers of the famous cereals such as Cocoa Puffs and Lucky Charms, General Mills, assure critics that they will reduce sugar content to single digits (per serve) in their cereals. A study earlier this year caught world wide attention as it was revealed that the least healthy cereals were marketed directly to children. 1/5 of the commercials targeted at children were for high sugar and fat items. The change in sugar content comes not long after the American Heart Association published their new guidelines on record low sugar intake recommendations.