According to ABC news about half of all Americans take a daily vitamin supplement. Interviews with 25 primary care physicians showed that while most physicians do not recommend a daily vitamin supplement. They do not discourage the use either, and refer to the act as a ‘a kind of insurance policy on nutrition’, and that no harm can be done. Not everybody seems to agree, in January 2009 the Government Accountability Office (GAO) report on dietary supplements states that consumers lack information on safety, efficacy, and labeling of dietary supplements and that the Food and Drug Administration haven’t taken enough actions to remove unsafe products from the market. Supplement sale is big business and sold for $23.7 billion United States in 2007, this trend is expected to grow as the population is evermore concerned with their health.